Mark Lundon: Home-grown analytics talent

Mark Lundon: Home-grown analytics talent

In this short article, we’re thrilled to showcase one of our exceptional team members who embodies our core values every day. Meet Mark Lundon, a shining example of what it means to “Be Adaptable, Be Brave, Be Collaborative, Be Determined, and Be Empathetic.” His...
Strategic segmentation just got better

Strategic segmentation just got better

We understand that developing an effective segmentation strategy is a significant investment; success hinges on organisational buy-in and an easily identifiable model. As part of our Blueprint Beyond product series, we’ve launched ‘SegMed’ – to navigate segmentation...
Pioneers in Voice Emotion Technology

Pioneers in Voice Emotion Technology

Pioneers in Voice Emotion Technology Blueprint Partnership has been driving the application of AI voice emotion technology from the start. Voice emotion technology is transforming qualitative research. In everyday conversation, we can hide or reveal our emotions,...
How can insight generation be more agile

How can insight generation be more agile

Agile Online Communities We know brand teams are under immense time pressure ahead of launch and can feel like workstreams are waiting in suspense for insight programs to deliver. Can insight generation be more agile, and make better use of the research timeline? We...
Women in Science: Q&A with our team

Women in Science: Q&A with our team

Women in Science: Q&A with our team Women in Science Day takes place on Friday 11th February. It marks a global celebration of the women who work and contribute to the many scientific discoveries we see every day. At Blueprint, we support the involvement and...