With so many variables at play, a multitude of potential KPIs to assess and a plethora of methods, it can be a challenge to build confidence in ‘the one’ concept, message, creative etc.
Our recent webinar explored this in more detail, here is a summary of some of our steps to instilling that confidence.
- Strong foundations and transparency
The journey begins with solid foundations to ensure the brand launch is built on a rock-solid base to embed confidence and transparency throughout development. Openness throughout the process fosters trust and collaboration, turning stakeholders into advocates.
- Solutions tailored to personality
Dive deep into target audience psychology. Communications need to focus on eliciting positive behavioural consequences, ensuring messages resonate and inspire action. Behavioural frameworks are only as useful as the way they are applied; careful consideration is needed to ensure the right model is used in the right place.
- Layered analytics
Don’t settle for surface-level insights. A layered analytics approach goes beyond stated responses to unearth hidden gems that can truly elevate your campaign. Applying multi-modal AI with voice emotion and/or predictive attention analysis, combined with projective techniques, emotion wheels, and recall interviews, creating a holistic understanding.
At Beyond Blue, we stand at the intersection of academic learning and years of dedicated pharmaceutical research experience. Our approach to communications testing is not just a methodology; it’s a commitment to excellence.
Click here to contact Sam Hope to hear more.