Beyond Thinking
Welcome to Beyond Blue’s Thought Leadership Hub, where we highlight complex concepts with clarity and showcase our commitment to delivering excellence with ease. Explore our insights, discover innovative perspectives and join us on a journey to navigate the intricate with confidence.
BHBIA 2026: All change, please, all change
Summary: Research isn’t being transformed by tools alone; there’s a broader behavioral shift in where value sits and what clients need from insight partners. Pharma insights teams are building their own insight ecosystems: agency value increasingly comes from...
Bladder Cancer Awareness Month: To spare or not to spare
Bladder cancer has changed pace over the past few years. From a field with relatively limited innovation and low visibility at major congresses, it is now delivering plenary data and shifting how practice is evolving. For Bladder Cancer Awareness Month, we reflect on...
BHBIA 2026 Watchlist: The sessions we won’t miss
The BHBIA annual conference is always a highlight in the calendar. A chance to step back from delivery, take the pulse of the industry, and challenge our own thinking alongside peers across healthcare business insights. With Paula, Jenny, Niamh, and Alice heading...
World Parkinson’s Day 2026: Why listening still matters in PD
Parkinson’s disease (PD) affects millions of people worldwide, yet it remains a highly misunderstood neurological condition. While it is often recognized through visible motor symptoms, our research consistently shows that PD is rarely experienced as a neat clinical...
PMRC 2026 Reflections
Authors: Sunny Shah, Head of US Insights, Alexandra Hunt, Research Manager, Beyond Blue Our headlines from PMRC East 2026 Data is everywhere Pharma business insights teams are sitting on more data than ever before, drawn from an expanding range of sources. This is...
Oops… We Did it Again: Lessons from music’s mistakes for AI-era qualitative analysis
Author: Phil Barnes, Research Director, Beyond Blue The 90s called, they want their dial-up internet back As a child of the early 90’s, I’m old enough to remember that horrible noise dial-up internet made, painstakingly rewinding VHS tapes, and waiting for teletext...
Beyond the Bubble: How to reach and really understand rare disease patients
Researching rare diseases isn’t just about gathering data. It’s about honoring people’s stories, working with empathy, and designing research that genuinely reflects the realities of small, often overlooked groups of individuals. Here’s what we think really matters...
Breast Cancer 2026: Navigating the forks in the road
Author: Siobhan Davies, Research Consultant, Beyond Blue 2025 delivered a remarkable volume of breast cancer data, with striking results across multiple subtypes and treatment settings. As we move into 2026, these advances need to find their place, and physicians are...
If Your Strategy Needs Explaining, it’s Already Failed
Author: Beyond Blue Strategy Team What comes to mind when you think of the word strategy? Maybe you picture something heavy and abstract, a maze of frameworks, or a workshop full of swirling post-its, or a pensive-looking individual in a black rollneck? In reality,...
