Beyond Thinking
Welcome to Beyond Blue’s Thought Leadership Hub, where we highlight complex concepts with clarity and showcase our commitment to delivering excellence with ease. Explore our insights, discover innovative perspectives and join us on a journey to navigate the intricate with confidence.
Elevating Excellence: Expanding Our Oncology Team
Oncology has always been a key area of focus for us. As the demand for our oncology expertise continues to surge, we are thrilled to announce the expansion of our devoted team. Within the fabric of our expanding team, a key objective is to establish a dedicated group...
Beyond Numbers: Drawing on behavioural science to augment quantitative research
Long gone is the notion that Healthcare Professionals (HCPs) are simply robotic assessors of benefit and risk. Likewise, behavioural science isn’t the buzzword it was 10 years ago. Today, behavioural science is prominently discussed and factored into healthcare...
Navigating 2024’s Oncology Hot Topics
As we embark on a new year, our oncology team has been busy crafting predictions to guide us through 2024. Continue reading to discover the key trends and game-changers our team have selected. Will it be a green light for CAR-T ambitions, or a U-turn? Stepping into...
Building confidence and optimising the search for ‘the one’ in concept and messaging testing
With so many variables at play, a multitude of potential KPIs to assess and a plethora of methods, it can be a challenge to build confidence in ‘the one’ concept, message, creative etc. Our recent webinar explored this in more detail, here is a summary of some of our...
Top takeouts from ESMO 2023
Last week, our Research Directors, Siobhan Davies and Lindsay Widger, landed back in the UK from the ESMO Congress 2023 in Madrid. The conference brought together likeminded passionate professionals in oncology to discuss and digest the very latest developments. ESMO...
Mark Lundon: Home-grown analytics talent
In this short article, we’re thrilled to showcase one of our exceptional team members who embodies our core values every day. Meet Mark Lundon, a shining example of what it means to “Be Adaptable, Be Brave, Be Collaborative, Be Determined, and Be Empathetic.” His...
ESMO Congress Madrid 2023: What’s in store?
ESMO 2023 Madrid beckons, in just over a week (20th -24th October). Our Research Directors, Lindsay Widger and Siobhan Davies, will be in attendance reporting back on the hottest topics and connecting with like-minded oncology experts to discuss the implications as...
ASCO 2023: Our key themes
A few weeks ago, we attended the ASCO Annual Meeting which brought the latest oncology developments. The meeting provides an exceptional opportunity to connect with one of the largest, most diverse audiences in global cancer care and we were extremely proud to be a...
Strategic segmentation just got better
We understand that developing an effective segmentation strategy is a significant investment; success hinges on organisational buy-in and an easily identifiable model. As part of our Blueprint Beyond product series, we’ve launched ‘SegMed’ – to navigate segmentation...