BHBIA 2026: All change, please, all change

BHBIA 2026: All change, please, all change

Summary: Research isn’t being transformed by tools alone; there’s a broader behavioral shift in where value sits and what clients need from insight partners. Pharma insights teams are building their own insight ecosystems: agency value increasingly comes from...
PMRC 2026 Reflections

PMRC 2026 Reflections

Authors: Sunny Shah, Head of US Insights, Alexandra Hunt, Research Manager, Beyond Blue Our headlines from PMRC East 2026 Data is everywhere Pharma business insights teams are sitting on more data than ever before, drawn from an expanding range of sources. This is...
Mind the (Trust) Gap

Mind the (Trust) Gap

Authors: Jenny Fletcher – Marketing Director, Mike Pepp – Senior Commercial Consultant, Sam Hope – CEO, Beyond Blue Over the holidays, an article caught our eye: Trust Gap: Why Patients Turn to TikTok Instead of Pharmaceutical Messaging by the Global...