Beyond Solutions
We layer gold-standard research methods with validated technologies to craft tailor-made approaches.
Uncover authentic customer insights with precision. Our solutions are meticulously grounded in methodological expertise, utilising cutting-edge qualitative and quantitative techniques to reveal what customers truly know and believe.
These are supported by:
Our use of validated innovative tools, which help to tell us what customers can’t
Analysis, using up-to-date technology, including AI (Artificial Intelligence), ML (Machine Learning), LLMs (Large Language Models) and expert minds
Our use of validated innovative tools, which help to tell us what customers can’t
Analysis, using up-to-date technology, including AI (Artificial Intelligence), ML (Machine Learning), LLMs (Large Language Models) and expert minds
Beyond Communications
Take the right path to effective campaign development with pre-launch communications research.
Beyond Behaviour
Identify opportunities for tangible behaviour change and let us guide you in exploiting them effectively and pragmatically.
Beyond Segmentation
Ensure your launch strategy is efficient, engage internal stakeholders from the outset, and embed segments within your organisation.
Beyond Strategy
Reflect on where you have been and where you are going using distilled analysis, knowledge consolidation, and activation.
Beyond Analytics
Elevate your strategic decisions with powerful advanced analytics, supported by our dedicated in-house Data Analytics team. Integrate our experts into your research journey from start to finish to ensure that you benefit from consistently actionable and engaging insights and robust methodological prowess.
The four pillars of our Beyond Analytics solution include Demand estimations, Segmentation, Communications testing, and Patient chart audits.
Beyond Qualitative
Go beyond the obvious and dig into the complexities of markets and behaviours. Qualitative research forms the backbone of our operations, representing over half of what we do. With nearly 20 years of experience in navigating the complexities of pharmaceutical landscapes and understanding the individual narratives within them, we have mastered the art of transforming complexity into clarity.
Gain the advantage of effortlessly distilling unstructured qualitative data into actionable insights with our expert blend of gold-standard research practices and cutting-edge technology to ensure you receive high-quality, invaluable insights.
Drive your pharmaceutical innovation forward with precision and expertise.
Beyond Qualitative: Agile Communities, Voice Sentiment and Advanced AI-powered predictive analytics are examples of how we harness the power of evolving technologies to supercharge our qualitative solutions.
Agile Communities
Blend engaging qualitative and quantitative online techniques to iterate ideas quickly with customers to validate insights.
Predictive Visual Analytics
Predict how people see materials, where they focus, and how they will be understood to allow rapid optimisation.
Voice Emotion
Reveal unstated emotions in open speech beyond the spoken word.
Smartprobing / Chatbots
Use tested NLP-powered prompts (Natural Language Processing) to expand open-ended responses.
Case studies
Forecasting
Revolutionising Gene Therapy with Strategic Conjoint Insights
Strategic Workshop
CardioCraft: Crafting a Strategic Brand House from Market Insights for Optimal Positioning in Cardiology
Deep Dive Oncology
Supporting complex launches with our agile Wisdom of Crowds approach