Beyond Solutions
We layer gold-standard research methods with validated technologies to craft tailor-made approaches.
Our solutions are grounded in our methodological expertise and in state-of-the-art qualitative and quantitative techniques, revealing what customers really know and believe. These are supported by:
Our use of validated innovative tools, which help to tell us what customers can’t
Analysis, using up-to-date technology, including AI (Artificial Intelligence), ML (Machine Learning), LLMs (Large Language Models) and expert minds
Our use of validated innovative tools, which help to tell us what customers can’t
Analysis, using up-to-date technology, including AI (Artificial Intelligence), ML (Machine Learning), LLMs (Large Language Models) and expert minds
Beyond Series
Beyond Communications
Pre-launch market-shaping communications research is a key Beyond Blue strength.
Agile Scenario Assessment (ASA)
An approach allowing similar outputs to be conjoined when budget, timeline and/or sample is limited.
Strategic Storehouse
More than a situational analysis, we reflect where you have been and where you are going using distilled analysis, knowledge consolidation and activation.
SegMed
Our best-in-class segmentation approach engages internal stakeholders from the outset and embeds segments within an organisation.
Activation Workshops
We incorporate structured exercises grounded in clinical and scientific expertise, customer insight and commercial acumen to facilitate collaborative working sessions.
DragonFly.AI
Our AI visual analytics predict how people see materials, where they focus and how they will be understood – allowing rapid optimisation.
SWARM
Our predictions reflect social influence, adding value and confidence to workshops and insights.
Strategic Storehouse
More than a situational analysis, we reflect where you have been and where you are going using distilled analysis, knowledge consolidation and activation.
Voice Emotion
Our voice emotion analysis approach reveals unstated emotions in open speech – beyond the spoken word.
Agile Communities
We blend engaging qualitative and quantitative online techniques to iterate ideas quickly with customers to validate insights.
Behavioural Change
Beyond Behaviour makes behaviour change straightforward – giving you solutions that are simple and pragmatic.
Smartprobing / Chatbots
We use NLP-powered prompts (Natural Language Processing) to expand open-ended responses.
Beyond: Quantitative
We specialise in advanced analytics with our in-house Data Analytics team who are embedded within the research from start to finish. Our strong methodological expertise, combined with statistical excellence, results in actionable and engaging insights for our clients.
Beyond quantitative: ASA (Agile Scenario Assessment), SegMed (Strategic Segmentation) and our Advanced Chart Audits are underpinned by our advanced analytics and strategic thinking.
Beyond: Qualitative
Qualitative research represents over half of what we do. With almost 20 years of experience in unlocking the intricacies of pharmaceutical landscapes and all the individual characters within it, we have perfected the art of meeting this complexity with clarity.
We effortlessly distil unstructured qualitative data into actionable insights. We take pride in seamlessly blending gold-standard research practices with cutting-edge technology, ensuring that our clients receive invaluable, high-quality insights that drive pharmaceutical innovation forward.
When you need to go beyond the obvious and dig into the complexities to understand market context and behaviours, we can help.
Beyond qualitative: Agile Communities, Voice Sentiment and Advanced AI powered predictive analytics are examples of how we harness the power of evolving technologies to supercharge our qualitative solutions.
Case studies
Forecasting
Revolutionising Gene Therapy with Strategic Conjoint Insights
Strategic Workshop
CardioCraft: Crafting a Strategic Brand House from Market Insights for Optimal Positioning in Cardiology
Deep Dive Oncology
Supporting complex launches with our agile Wisdom of Crowds approach