Beyond Behaviour makes behaviour change straightforward – giving you solutions that are simple and pragmatic
Beyond Behaviour provide impactful and actionable recommendations that drive behaviour change
The Beyond Behaviour team sit and work as part of our core research team. They help to identify opportunities for tangible behaviour change and guide our customers to exploit them effectively. Drawing on their understanding of human behaviour and decision-making, they use a range of validated tools to provide practical and actionable interventions tailored to each business challenge.
The Beyond Behaviour team are experienced market researchers with a deep understanding of behaviour change.
They bring a range of different experiences and perspectives to behaviour change, allowing for a flexible approach to each unique challenge. The team work together to select the behaviour change tools most likely to be useful for you.
One or more members of our Beyond Behaviour team are embedded into each behaviour change project, leveraging behavioural tools to reveal actionable opportunities and empowering you to drive meaningful behaviour change amongst your target customers.
Meet our Beyond Behaviour team
Our team consult and support on projects with a behaviour change aspect. Each team member blends their experience from both research and from employing a range of validated behaviour change tools to drive meaningful shifts, selecting models that achieve your goals and showing you how to use them effectively.
Add Learn more about our team below:
Mike has a deep interest in social psychology and the creation of shared meanings (e.g. brands) and behaviours. He specialises in leveraging social influences to drive change at the individual and group levels. With a pragmatic approach to behaviour change, Mike selects tools that achieve your goals and shows your team how to use these effectively.
Rhona has a background in Public Health Education and Promotion with a focus on the design of effective health policies to drive health behaviour change. Rhona has an interest in the use of behaviour change models in the pharmaceutical industry, focusing on how these models can be applied in an accessible way for clear behaviour change recommendations.
Harry has a background is in Behavioural Economics, with a special focus on System 1 and System 2 thinking and cognitive biases. From this experience in behavioural economics and behaviour change, Harry has a strong interest in examining why people often behave irrationally and how this understanding can be applied to influence positive behaviour change.
Joe’s research and academic background in psychology, coupled with a specific interest in consumer motivations and decision-making processes, equips him with a detailed understanding of the thought processes influencing daily decisions. His passion for exploring the “why” behind consumer choices drives his dedication to identifying clear opportunities for behaviour change.
Alex has a background in social and attentional psychology, including a special interest in consumer behaviour theories and frameworks. This includes a focus on the dynamic interplay of internal and external influences that shape our daily decisions, providing an engaging and valuable perspective into the drivers of our decisions and for changing behaviour.
Mike has a deep interest in social psychology and the creation of shared meanings (e.g. brands) and behaviours. He specialises in leveraging social influences to drive change at the individual and group levels. With a pragmatic approach to behaviour change, Mike selects tools that achieve your goals and shows your team how to use these effectively.
Rhona has a background in Public Health Education and Promotion with a focus on the design of effective health policies to drive health behaviour change. Rhona has an interest in the use of behaviour change models in the pharmaceutical industry, focusing on how these models can be applied in an accessible way for clear behaviour change recommendations.
Harry has a background is in Behavioural Economics, with a special focus on System 1 and System 2 thinking and cognitive biases. From this experience in behavioural economics and behaviour change, Harry has a strong interest in examining why people often behave irrationally and how this understanding can be applied to influence positive behaviour change.
Joe’s research and academic background in psychology, coupled with a specific interest in consumer motivations and decision-making processes, equips him with a detailed understanding of the thought processes influencing daily decisions. His passion for exploring the “why” behind consumer choices drives his dedication to identifying clear opportunities for behaviour change.
Alex has a background in social and attentional psychology, including a special interest in consumer behaviour theories and frameworks. This includes a focus on the dynamic interplay of internal and external influences that shape our daily decisions, providing an engaging and valuable perspective into the drivers of our decisions and for changing behaviour.
The Beyond Behaviour approach
The Beyond Behaviour team use a range of validated tools and methodologies to provide practical and actionable guidance, which can be leveraged to drive meaningful behaviour change tailored to your business challenge. Here’s how the team consult throughout a project:
Our team reveal the unconscious drivers in our behaviours
Unconscious drivers are a key element in many behaviours and choices. Our Beyond Behaviour team reveal these unconscious drivers and give you the tools to reshape them and achieve meaningful change. We use a range of proven behavioural models and interventions to give our clients relevant leverage and solutions.
Our team reveal the unconscious drivers in our behaviours
Unconscious drivers are a key element in many behaviours and choices. Our Beyond Behaviour team reveal these unconscious drivers and give you the tools to reshape them and achieve meaningful change. We use a range of proven behavioural models and interventions to give our clients relevant leverage and solutions.
Our team ensures behaviour change adds value, not complexity
When consulting on a project, our team apply behavioural change pragmatically, giving you powerful leverage over customers and helping you better understand:
What is shaping current customer behaviours
How you can influence customers to shape new behaviours
How you can reinforce those behaviours to shape new norms
Our team know how to extract maximum value
One or more of our experienced Beyond Behaviour team will be embedded in your project team. We select the most appropriate tools and frameworks for each specific business question, using established behavioural change models and frameworks to diagnose, prioritise, and tackle the drivers and barriers of behaviour.
Find out more
Our practical and actionable behaviour change approach means opportunities can be leveraged to drive meaningful behaviour change in your customer landscape. Read our article below to find out how our behaviour change team consult on both qualitative and quantitative business challenges:
Get in touch
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