Mind the (Trust) Gap

Mind the (Trust) Gap

Authors: Jenny Fletcher – Marketing Director, Mike Pepp – Senior Commercial Consultant, Sam Hope – CEO, Beyond Blue Over the holidays, an article caught our eye: Trust Gap: Why Patients Turn to TikTok Instead of Pharmaceutical Messaging by the Global...
The BTKi rollercoaster in MS continues to surprise

The BTKi rollercoaster in MS continues to surprise

Author: Nikita Shah, Beyond Neurology The rollercoaster in the MS fairground has taken another sharp turn. Tolebrutinib has missed its primary endpoint in the Phase 3 PERSEUS trial in PPMS, and the already delayed FDA decision for its nrSPMS indication now looks...