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Data dump to strategic clarity: Make patient chart audits work for you

Data dump to strategic clarity: Make patient chart audits work for you

by Alex Palmer | Jul 29, 2025 | Uncategorized

When you’re sitting on hundreds, sometimes thousands, of patient records, the challenge isn’t just collecting the data, or even analysing it. It’s making it usable. Beyond Blue helps you turn complex chart audit data into clear, actionable insight. No more...
More Bang for Your Behavioural Buck: Connecting COM-B to the Behaviour Change Wheel and Behaviour Change Taxonomy

More Bang for Your Behavioural Buck: Connecting COM-B to the Behaviour Change Wheel and Behaviour Change Taxonomy

by Alex Palmer | Jun 30, 2025 | Behaviour Change

COM-B has rightly become a cornerstone of behaviour change in market research projects. It allows a seamless transition from insight to practical implementation by pinpointing where to focus behaviour change efforts. While COM-B is widely used, integrating it with the...
ASCO 2025: Key market shifts and strategic considerations

ASCO 2025: Key market shifts and strategic considerations

by Alex Palmer | Jun 23, 2025 | Oncology

ADCs step into first-line mBC ASCO 2025 highlighted the growing role of ADCs in reshaping metastatic breast cancer treatment. Two key trials, DESTINY-Breast09 and ASCENT-04, showed strong efficacy for ADCs in 1L HER2+ mBC and PD-L1+ TNBC respectively, raising the...
The Typing Tool Trap: How to make it work for you

The Typing Tool Trap: How to make it work for you

by Alex Palmer | Jun 4, 2025 | Uncategorized

At Beyond Blue, we believe segmentation should be more than a strategic exercise; it should serve as a catalyst for action. However, even the most intuitive segmentation framework can falter if the tools used to implement it create friction for stakeholders. That’s...
ASCO 2025: Sneak peek at key themes for this year’s conference

ASCO 2025: Sneak peek at key themes for this year’s conference

by Alex Palmer | May 20, 2025 | Oncology

As ASCO 2025 approaches, all eyes are on the pivotal trials that could shift standards, reshape narratives, and spark new questions for oncology strategy. From groundbreaking trials in mBC to paradigm-challenging immunotherapy in colon cancer, this year’s line-up is...
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