Why Beyond Blue

Excellence with ease, meeting complexity with clarity.

In a world where information overload is a real challenge, Beyond Blue stands out by delivering clarity, precision and value, all with the ease of partnership. We’re dedicated to simplifying complexity to enable our clients to focus on what matters most – achieving their pharmaceutical business goals.

Our approach is built on the belief that navigating the complex terrain of pharmaceutical market research should be a seamless experience for our clients. We deliver promptly, with dedicated support and action-ready insights. 

We excel in:

Patient journey mapping and buying processes

Early opportunity assessment
Forecasting
Segmentation
Positioning and communications

Our directors are our core researchers. You’ll receive senior level director involvement throughout your project, with expertise, guidance and commercial recommendations at every stage.

You’ll be supported by a strong structure of technically astute moderators in each market, plus an in-house team of 48+ project managers and data analysts.

Beyond Blue have worked with the majority of the top global pharma companies and our research experience covers all major markets across the globe including Western and Eastern Europe, US, Canada, Asia and Latin America.

Beyond
deliverables

We pride ourselves on creating presentations, feedback and reports which are engaging, inspiring and actionable. We want to ensure that our valuable insights are well embedded within organisations.

We always ensure we prioritise conversations with our clients about data application and identifying those important key stakeholders.

We understand audiences can be weary of ‘death by PowerPoint’, which is why we go above and beyond in our presentations and feedback to make sure we share insight that isn’t only creative and interactive, but is also impactful and memorable. We do this by using animation, infographics and visually immersive experiences to bring projects to life.

Case studies

Forecasting

Revolutionising Gene Therapy with Strategic Conjoint Insights

Deep dive oncology

Supporting complex launches with our agile Wisdom of Crowds approach

Strategic Workshop

CardioCraft: Crafting a Strategic Brand House from Market Insights for Optimal Positioning in Cardiology

Learn more

Learn more

Learn more

Case studies

Forecasting

Revolutionising Gene Therapy with Strategic Conjoint Insights

Learn more

Deep Dive Oncology

Supporting complex launches with our agile Wisdom of Crowds approach

Learn more

Strategic Workshop

CardioCraft: Crafting a Strategic Brand House from Market Insights for Optimal Positioning in Cardiology

Learn more

Compliance

We understand the importance of compliance and ensuring only the highest quality standards are adhered to.

At Beyond Blue, each member of our team is regularly trained, and is compliant with, the appropriate guidelines and processes (from ethics to pharmacovigilance); equipping them to deliver local standards and expectations across the UK, US, Europe and beyond.

We are registered with the Information Commissioners Office (ICO), the UK’s independent authority set up to uphold information rights and data protections in the public interest. We adhere to principles of good practice as outlined by:

ABPI (The Association of the British Pharmaceutical Industry)
BHBIA (British Healthcare Business Intelligence Association)
MRS (Market Research Society)
EPHMRA (European Pharmaceutical Market Research Association)

Compliance Manager, Rhiannon Notman, is responsible for our business’s alignment with these principles and is a member of the ‘EPHMRA Ethics and Compliance committee’, helping us maintain an industry-leading standard and best practice for our clients.

They also oversee quality, compliance and adverse event reporting across all of our projects and client accounts, including the implementation and monitoring of GDPR standards.

Our Research Director, Mike Pepp, is an active agency member of the EPHRMA Board, regularly attending and speaking at conferences and convening bespoke sessions.

Compliance

We understand the importance of compliance and ensuring only the highest quality standards are adhered to.

At Beyond Blue, each member of our team is regularly trained, and is compliant with, the appropriate guidelines and processes (from ethics to pharmacovigilance); equipping them to deliver local standards and expectations across the UK, US, Europe and beyond.

We are registered with the Information Commissioners Office (ICO), the UK’s independent authority set up to uphold information rights and data protections in the public interest. We adhere to principles of good practice as outlined by:

ABPI (The Association of the British Pharmaceutical Industry)
BHBIA (British Healthcare Business Intelligence Association)
MRS (Market Research Society)
EphMRA (European Pharmaceutical Market Research Association)

Compliance Manager, Rhiannon Notman is responsible for our business’ alignment with these principles and is a member of the ‘EPHMRA Ethics and Compliance committee’ helping us maintain an industry-leading standard and best practice for our clients.

They also oversee our quality, compliance and adverse event reporting across all of our projects and client accounts, including the implementation and monitoring of GDPR standards.

Our Research Director, Mike Pepp, is an active agency member of the EPHRMA Board, regularly attending and speaking at conferences and convening bespoke sessions. https://www.ephmra.org/board