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Designing Patient Research for Real Lives (vs. Ideal Scenarios)
Patients don’t behave the way they used to. They’re not just turning up for appointments and following instructions. They’re researching symptoms at 2 am, sense-checking decisions in niche patient forums, and watching other patients talk about their experiences on...
BHBIA 2026: All change, please, all change
Summary: Research isn’t being transformed by tools alone; there’s a broader behavioral shift in where value sits and what clients need from insight partners. Pharma insights teams are building their own insight ecosystems: agency value increasingly comes from...
Bladder Cancer Awareness Month: To spare or not to spare
Bladder cancer has changed pace over the past few years. From a field with relatively limited innovation and low visibility at major congresses, it is now delivering plenary data and shifting how practice is evolving. For Bladder Cancer Awareness Month, we reflect on...