Join our next innovation webinar – build powerful brands today, with tomorrow in mind. We’ll be revisiting the advanced brand model, share how we use behavioural science to lay strategic foundations, and more.

Date: Thursday 16 March 2023

Time: 2.00–2.40pm GMT, 9.00–9.40am EDT

Our Research Directors, Mike and Sam, will be sharing their experiences of supporting teams to navigate through challenging brand development programmes with best-in-class approaches to help make the complex feel easy.

They’ll share all our freshest approaches including:

2.00–2.10pm: REVISITING THE ADVANCED BRAND MODEL – revitalising this long-standing approach to brand development, with a fresh perspective on how brand architecture and consumer truth workshops can bring teams together to align on a universal brand goal.

2.10–2.15pm: USING BEHAVIOURAL SCIENCE TO LAY STRATEGIC FOUNDATIONS – see how our novel use of behavioural science can help lay the foundations for developing your brand positioning and ultimately optimise your brand opportunity.

2.15–2.25pm: AGILE AND CONFIDENT BRAND DEVELOPMENT AND COMMUNICATIONS – see how agile techniques partnered with AI technology and an experienced consultative team can deliver speed with confidence and integrity.

2.25–2.30pm: MAKING YOUR KNOWLEDGE HOUSE WORK HARDER – Beyond Blue’s gold standard approach to situational analysis that seeks to harness the full knowledge of today, while always having the future of the brand in mind.

2.30–2.40pm: Q&A