Communications Optimiser
START
Do you have a positioning for your asset that you are confident in and that your team is aligned on?
Do you have a value proposition?
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
YES
YOU ARE AT THE VALUE PROPOSITION AUDIT STAGE
- Is your global strategy aligned?
- Have you conducted competitor mapping?
- Do you have the future landscape mapped out?
- Are you clear on your asset’s USP and/or clinical benefit(s)?
- Have you established a clear emotional benefit?
- Have you consulted all of your local stakeholders to factor in cultural nuances?
- Have you consulted with legal?
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
NO
YOU ARE AT THE STAGE WHERE YOU WOULD BENEFIT FROM INSIGHT GENERATION
It looks like you are at the point where you would benefit from an Insights Generation Roadmap. Speak to the Beyond Blue Insights team about how they can support you in research planning to fully immerse you in your customers to inform your value proposition.
Have you stress tested your positioning?
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
NO
YOU ARE AT THE POINT TO CONDUCT A MARKET LANDSCAPING/UNMET NEEDS ASSESSMENT TO FORM THE INGREDIENTS FOR THE PREMISE OF YOUR POSITIONING
At this point, you also need to factor in any segments into your research.
Have you established a single behaviour change, aligned on the emotional tone and set KPIs to measure impact?
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
NO
YOU MIGHT BENEFIT FROM A BEHAVIOUR CHANGE CONSULTATION
With combined expertise in strategic thinking, grounded in pharmaceutical understanding and a team of behavioural scientists, Beyond Blue Strategy are well placed to support you at this stage.
Have you briefed your creative agency?
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
NO
YOU ARE AT THE AGENCY BRIEFING CHECKPOINT
Make sure all the relevant parties are immersed in your relevant customer insights, desired emotional tone, intended behaviour change, and are aware of the capabilities of Predictive Visual Analytics to help with layout and execution design.
Have you defined your core communication channels and how they will work together?
Your Title Goes Here
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
NO
AN OMNICHANNEL AGILE SPRINT WOULD DELIVER THE CONFIDENCE YOU NEED AT THIS POINT
We suggest harnessing AI tools to ‘test and learn’ how your omnichannel materials might perform in reality to ensure you are maximising each channel while retaining a unified message.
COMMUNICATIONS OPTIMISER INDICATES THAT…
YOU ARE READY TO GO TO TESTING
Beyond Blue can support you in preparing you for testing. We screen to ensure that your campaign is grounded in customer insight, focussed on a single behaviour change, and has an appropriate emotional tone. We are a trusted partner for insights teams, local affiliates, and creative agencies.
To find out more on how Beyond Blue can help you take some of the critical decisions through your creative journey, get in touch with Sam, Phil, Jenny or Mike: hello@beyondblueinsight.com