Beyond Thinking
Welcome to Beyond Blue’s Thought Leadership Hub, where we highlight complex concepts with clarity and showcase our commitment to delivering excellence with ease. Explore our insights, discover innovative perspectives and join us on a journey to navigate the intricate with confidence.
Our summary of ASCO 2024
Read our oncology team’s summary of ASCO 2024 to learn… - How LAURA, ADRIATIC, and CROWN are set to reshape lung cancer treatment - The trials (DESTINY-Breast06) and tribulations (e.g. TROP-2 in NSCLC) surrounding ADCs - How near (or far) we are from MRD-guided...
Getting the most out of your data
Data can be beautiful. Data, when analysed and visualised appropriately enables stakeholders to instantly grasp concepts, insights and inform quicker and more informed decision making. Data mapping and visualisation is what converts statistics to strategy. The story...
The Future of Multiple Sclerosis Management: Promising Treatments in Development
On World MS Day our neurology team are reflecting on the progress seen to date and looking ahead to some promising future developments. Evolving management of MS The last 20 years have seen significant progress, with the emergence of a wide range of highly effective...
Get ready for ASCO 2024 with Beyond Blue
As ASCO 2024 fast approaches, we're thrilled to join the global community showcasing the latest advances in oncology. This year's event promises to be as groundbreaking as ever and our oncology team at Beyond Blue has been working diligently to bring you the key...
Activation Workshops are now available
Get on board with our Activation Workshops, which deliver a structured and creative approach to enable strong team collaboration, solve problems, generate better ideas, converge on solutions, elevate your insights, and address your brand challenges. The workshops will...
Elevating Excellence: Expanding Our Oncology Team
Oncology has always been a key area of focus for us. As the demand for our oncology expertise continues to surge, we are thrilled to announce the expansion of our devoted team. Within the fabric of our expanding team, a key objective is to establish a dedicated group...
Beyond Numbers: Drawing on behavioural science to augment quantitative research
Long gone is the notion that Healthcare Professionals (HCPs) are simply robotic assessors of benefit and risk. Likewise, behavioural science isn’t the buzzword it was 10 years ago. Today, behavioural science is prominently discussed and factored into healthcare...
Navigating 2024’s Oncology Hot Topics
As we embark on a new year, our oncology team has been busy crafting predictions to guide us through 2024. Continue reading to discover the key trends and game-changers our team have selected. Will it be a green light for CAR-T ambitions, or a U-turn? Stepping into...
Building confidence and optimising the search for ‘the one’ in concept and messaging testing
With so many variables at play, a multitude of potential KPIs to assess and a plethora of methods, it can be a challenge to build confidence in ‘the one’ concept, message, creative etc. Our recent webinar explored this in more detail, here is a summary of some of our...