Beyond Thinking
Welcome to Beyond Blue’s Thought Leadership Hub, where we highlight complex concepts with clarity and showcase our commitment to delivering excellence with ease. Explore our insights, discover innovative perspectives and join us on a journey to navigate the intricate with confidence.
Nightmare #2: When the Concept Isn’t Landing
00:18 - Introduction of failed advertising concepts 01:38 - The misalignment of creative briefs 05:17 - Analysis of the surgical mesh concept failure 08:41 - Emphasis on asking the right questions In this episode of Comms Testing Nightmares from Beyond Blue, Jenny,...
Nightmare #1: When Aligning on a Single Behaviour Change Isn’t as Easy as It Looks
01:00 -Introduction to the challenge of uniting around a singular behaviour change 03:40 - Defining emotion and action metrics 05:56 - The role of workshops in achieving alignment 10:19 - Encouraging creative flexibility and evolution In this episode of "Comms Testing...
Treatment Breakthroughs: A New Era on World Alzheimer’s Day?
As we mark another World Alzheimer’s Day, it’s clear that Alzheimer’s research is moving in an exciting direction. Recent advancements in therapy show the potential for real change in how this devastating disease is treated. But while there’s much to celebrate,...
Inspiring Talks and Artistic Walks: A Creative Journey with EPHMRA in Basel
Tackling Health Inequalities The EPHMRA Basel One-Day Meeting on September 19th is investigating the Impact of Health Inequality; giving us an opportunity to explore bias, diversity, and health equity, across the pharmaceutical industry. Attending from Beyond...
ESMO 2024
Course set for Barcelona: Beyond Blue’s ESMO 2024 preview is here With ESMO 2024 just around the corner, the Oncology team at Beyond Blue is looking forward to joining the global oncology community for another year of the latest advancements in cancer treatment and...
Calibrations with Confidence – Elevating Forecast Accuracy
If you missed our recent webinar, "Calibrations with Confidence," don’t worry—we’ve got you covered. We’re delighted to share the highlights from our latest research self-funded study. At Beyond Blue, what drives us is our desire to seek out the truth and deep dive...
Our summary of ASCO 2024
Read our oncology team’s summary of ASCO 2024 to learn… - How LAURA, ADRIATIC, and CROWN are set to reshape lung cancer treatment - The trials (DESTINY-Breast06) and tribulations (e.g. TROP-2 in NSCLC) surrounding ADCs - How near (or far) we are from MRD-guided...
Getting the most out of your data
Data can be beautiful. Data, when analysed and visualised appropriately enables stakeholders to instantly grasp concepts, insights and inform quicker and more informed decision making. Data mapping and visualisation is what converts statistics to strategy. The story...
The Future of Multiple Sclerosis Management: Promising Treatments in Development
On World MS Day our neurology team are reflecting on the progress seen to date and looking ahead to some promising future developments. Evolving management of MS The last 20 years have seen significant progress, with the emergence of a wide range of highly effective...