Clear paths, confident steps
Turn your toughest questions into clear, confident direction. Our expert consultants blend scientific rigor with creative behavioral change to deliver tailored, seamless solutions that drive value from the outset.
How You Can Achieve Your Strategic Objectives
Move forward with clarity and purpose, leveraging our diverse backgrounds that span biochemistry, social sciences, and medicine. This comprehensive approach enables you to make confident decisions and take bold strategic action that drives meaningful results.
Overcome key challenges and internal teams spending excessive time navigating strategic priorities and goals for the coming year as well as :
Early development / pre-clinical
- Hesitation determining the future direction for your portfolio
- Becoming entangled in the details while trying to align on an effective Target Product Profile design
Late clinical / early commercial strategy
- Struggling to pinpoint the optimal positioning for your brand
- Difficulty in assessing the pain points in the patient journey and what this means for your asset
Pre-launch
- Deciphering a clear, focused and impactful value proposition
- Prioritizing the behavior change you want to instil and aligning on strategies to bring that to life
Launch readiness
- Uncertainty about the market preparation required for a successful brand launch
- Lacking cross functional alignment due to a siloed mindset
In-market optimization
- Stagnating sales and the need for strategic guidance to increase market share
- Alterations to brand strategy are need to combat shifting market dynamics / new market entrants
How we do it
Your unique business challenges demand bespoke solutions. A clear strategic framework enables you to unlock innovative approaches that address your specific market complexities.
Here’s how we deliver success in three strategic steps:
Issue Diagnosis
We begin by thoroughly unpacking your business challenge. This preparatory phase ensures we examine the issue from every angle, engage the right voices, and sharpen the key questions around your most pressing concerns. The result? A focused, internally aligned plan with a clear path forward.
What you’ll get:
- A partner who respectfully challenges your thinking
- A structured view of your business challenge
- A roadmap outlining what we’ll do and how we’ll solve it.
Strategic Treatment
Next, we gather the insights needed to address your challenge – using the most effective methods for your context. Whether it’s hearing directly from your customers, mining rich secondary data, or tapping into your team’s expertise, we translate insights into strategic direction with actionable next steps and clear team responsibilities.
What you’ll get:
- Weekly strategic commentary podcasts and logistics updates
- Creative, digestible insights
- Action plans with clearly assigned responsibilities.
Strategic Monitoring
Our work doesn’t stop at delivery. We’re committed to ensuring our outputs drive real impact. With toolkits and structured monitoring, we help you track progress and stay aligned with your critical goals – making implementation seamless and effective.
What you’ll get:
- Access to our strategic implementation toolkit
- A monitoring checklist to track progress
- Regular post-engagement touchpoints to reinforce impact.
Achieve positioning excellence with our meaning and behavior-driven, consultative, end-to-end strategy.
Meet our Beyond Blue Strategy team
Our team combines sharp thinking, real-world insight, and specialized scientific and psychological know-how to help you make informed decisions and deliver results that matter, quickly.
Come to me for the big picture and the roadmap to get there. I translate insights into business impact. By connecting data and stakeholder needs, I help shape go-to-market strategies, brand plans, and cross-functional alignment.
Come to me for clear, practical marketing strategy built on nearly 20 years of experience in life sciences research and consulting. I help you ask the right questions, find the right answers, and turn insight into action that moves your business forward.
Come to me for the why behind healthcare decisions.
With a background in psychology and behavior change, I dig beneath the surface to understand what truly drives patient, provider, and stakeholder behavior. I help translate cognitive and emotional drivers into strategies that engage and influence.
Come to me for the human side of healthcare.
My focus is on understanding patient journeys, emotional drivers, and treatment experiences. I bring empathy into the strategic process to ensure we design with real lives in mind.
Come to me for global perspective and agile strategic insights.
With experience across pharma and med-tech, and a background spanning lab research, clinical exposure, and strategy consulting, I help clients see the bigger picture without losing sight of the details. My goal is to be a true thought partner — helping turn challenges into clear, actionable strategies.
Come to me for data-driven answers to your biggest healthcare questions.
I take great joy in turning complex datasets into actionable insights. Whether you're optimizing a launch strategy or exploring patient behavior, I’ll help you uncover what the numbers really mean.
Come to me for clinically grounded insights that connect science to strategy.
With a background in medicine and hands-on experience in patient care, I bring a deep understanding of clinical realities to our strategic thinking. I help ensure our insights are medically sound, relevant to real-world practice, and aligned with the needs of HCPs and patients alike.
Come to me for workshops that spark ideas and action.
I design and facilitate immersive, insight-driven sessions that bring cross-functional teams together - whether it's for innovation or solving complex healthcare challenges. With a mix of creativity and strategic focus, I turn workshops into moments of real breakthrough.
Get in touch with our Beyond Strategy team
Got a question or want to know more? Click below to get in touch – we’re here to help.
What our
clients say
"Beyond Blue is a strategic thought partner,
always willing to go the extra mile and very solution-oriented."
"A true partnership, bringing more
to the table than just results, thinking
things through, being a thought partner."
"A real partnership, open and
honest communication, agile,
adapting to changing needs and timelines.
With a can-do mentality and strong
communication with stakeholders."
"This project resulted in insight
that resonated across both the commercial
team and clinical team members.
It will help us to demonstrate end-to-end
insight sharing and implementation."
What makes behaviour change powerful?
- It focuses on physical, visible behaviours and how we can encourage, discourage, shape, introduce, or replace them.
- It recognises the importance of System 1 and System 2 thinking, heuristics, habits, and other unconscious influences on behaviour. Highlighting that what we intend and what we actually do can be very different.
- It acknowledges the social context in which behaviours occur and the importance of understanding the factors that promote, trigger, or inhibit actions.
- It uses Behaviour Change models validated in academia and business, e.g. COM-B, Health Belief Model, A-B-C, TTM, and Sociological Model.
Latest thinking
When the Gates Stay Closed: Strategic guidance on what to do when launch delays hit
Author: Alex Hunt, Research Manager, Beyond Blue Strategy In the recent article from our Beyond Neurology team, we traced the journey of BTK inhibitors (BTKi) in Multiple Sclerosis (MS), a story marked by scientific promise, high expectations, and a few sharp turns...
More Bang for Your Behavioral Buck: Connecting COM-B to the Behavior Change Wheel and Behavior Change Taxonomy
COM-B has rightly become a cornerstone of behavior change in market research projects. It allows a seamless transition from insight to practical implementation by pinpointing where to focus behavior change efforts. While COM-B is widely used, integrating it with the...
The Typing Tool Trap: How to make it work for you
At Beyond Blue, we believe segmentation should be more than a strategic exercise; it should serve as a catalyst for action. However, even the most intuitive segmentation framework can falter if the tools used to implement it create friction for stakeholders. That’s...