Beyond Behavior makes behavior change straightforward – giving you solutions that are simple and pragmatic
Our Beyond Behavior team is made up of experienced market researchers with a deep understanding of behavior change. We bring a range of experiences and perspectives, allowing us to take a flexible approach to your challenge.
Drawing on our understanding of human behavior and decision-making, our team uses a range of validated tools to identify opportunities for tangible behavior change and provide practical and actionable interventions tailored to your business challenge.
What makes behavior change powerful?
- It focuses on physical, visible behaviors and how we can encourage, discourage, shape, introduce, or replace them.
- It recognizes the importance of System 1 and System 2 thinking, heuristics, habits, and other unconscious influences on behavior. Highlighting that what we intend and what we actually do can be very different.
- It acknowledges the social context in which behaviors occur and the importance of understanding the factors that promote, trigger, or inhibit actions.
- It uses Behavior Change models validated in academia and business, e.g. COM-B, Health Belief Model, A-B-C, TTM, and Sociological Model.
Drive meaningful behavior change with strategic simplicity
Add value, not complexity, with strategic insights that empower you to influence and guide customer behavior pragmatically, turning challenges into opportunities for growth and innovation.
1.
What shapes current customer behaviors
2.
How you can reshape customer behaviors
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How you can reinforce those behaviors to shape new norms
Meet our Beyond Behavior team
Each team member has experience in research and using validated behavior change tools.
Mike has a deep interest in social psychology and the creation of shared meanings (e.g. brands) and behaviors. He specializes in leveraging social influences to drive change at the individual and group levels, with a pragmatic approach to behavior change.
Rhona has a background in Public Health Education and Promotion, designing policies to drive health behavior change. Rhona has an interest in how behavior change models can be applied in an accessible way for the greatest impact.
Harry has a background in Behavioral Economics, with a special focus on System 1 and System 2 thinking and cognitive biases. Harry has a strong interest in exploring why people often behave irrationally and using this understanding to influence positive behavior change.
Alex has a background in social and attentional psychology, including a special interest in consumer behavior theories and frameworks. He focuses on the dynamic influences that shape our decisions and how these can be leveraged to drive behavior change.
Joe has a psychology background, coupled with a specific interest in consumer motivations and decision-making processes. His passion for exploring the "why" behind consumer choices allows him to identify opportunities for behavior change.
Mike has a deep interest in social psychology and the creation of shared meanings (e.g. brands) and behaviors. He specializes in leveraging social influences to drive change at the individual and group levels, with a pragmatic approach to behavior change.
Rhona has a background in Public Health Education and Promotion, designing policies to drive health behavior change. Rhona has an interest in how behavior change models can be applied in an accessible way for the greatest impact.
Harry has a background in Behavioral Economics, with a special focus on System 1 and System 2 thinking and cognitive biases. Harry has a strong interest in exploring why people often behave irrationally and using this understanding to influence positive behavior change.
Alex has a background in social and attentional psychology, including a special interest in consumer behavior theories and frameworks. He focuses on the dynamic influences that shape our decisions and how these can be leveraged to drive behavior change.
Joe has a psychology background, coupled with a specific interest in consumer motivations and decision-making processes. His passion for exploring the "why" behind consumer choices allows him to identify opportunities for behavior change.
Get in touch with our Beyond Behavior team
Got a question or want to know more? Click below to get in touch – we’re here to help.
What makes behavior change powerful?
- It focuses on physical, visible behaviors and how we can encourage, discourage, shape, introduce, or replace them.
- It recognizes the importance of System 1 and System 2 thinking, heuristics, habits, and other unconscious influences on behavior. Highlighting that what we intend and what we actually do can be very different.
- It acknowledges the social context in which behaviors occur and the importance of understanding the factors that promote, trigger, or inhibit actions.
- It uses Behavior Change models validated in academia and business, e.g. COM-B, Health Belief Model, A-B-C, TTM, and Sociological Model.
Latest thinking
Using behavior change models to ensure a more holistic assessment of health conditions
Behavior Change models condense many years of research on the influences shaping our actions. In healthcare market research, there continues to be significant focus on COM-B, given its wide applicability. We should not, however, overlook the potential contribution of...
More Bang for Your Behavioral Buck: Connecting COM-B to the Behavior Change Wheel and Behavior Change Taxonomy
COM-B has rightly become a cornerstone of behavior change in market research projects. It allows a seamless transition from insight to practical implementation by pinpointing where to focus behavior change efforts. While COM-B is widely used, integrating it with the...
Nightmare #1: When Aligning on a Single Behaviour Change Isn’t as Easy as It Looks
01:00 -Introduction to the challenge of uniting around a singular behaviour change 03:40 - Defining emotion and action metrics 05:56 - The role of workshops in achieving alignment 10:19 - Encouraging creative flexibility and evolution In this episode of "Comms Testing...