Deep Dive Oncology
Supporting complex launches with our agile Wisdom of Crowds approach
Commercial Challenge:
Launch of a novel first-in-class oncology treatment in a therapy area where multi-specialist collaboration is key
Significant knowledge gaps due to treatment being the first infusion-based therapy for the client oncology team
A need to analyse by breadth and depth to uncover critical success factors for launch
solution
1.
Multi-stakeholder qualitative market landscaping study delivered simultaneously across four key markets
2.
Impact matrix which highlighted the key strategic areas at a glance
3.
An information library owned by the client with the ability to be updated as internal strategy evolves
Delivered
1.
Interactive online report built to simultaneously serve C-suite needs and the most immersed colleagues
2.
Impact matrix which highlighted the key strategic areas at a glance
3.
An information library owned by the client with the ability to be updated as internal strategy evolves
Result
Brought to life the real-world environment of the asset and supported the client with understanding of key actions to support a seamless launch