Meeting complexity
with clarity
WITH CLARITY
Beyond Blue is a global strategic insights partner specialising in pre-launch, early assets, and complex therapy areas. With 20 years of expertise, we turn complex challenges into clear, impactful solutions using innovative technology and applied behaviour change.
Transform data into decisions to meet patient needs and shape the future of healthcare.
We deliver excellence with ease, seamless operational support, provide strategic clarity, and act as a trusted extension of our clients’ teams, which has earned us long-term client loyalty and outstanding feedback.
We are deep thinkers, delving into the depths of data and industry trends to uncover valuable opportunities. We are truth seekers, committed to being the advocates of your customers. We meet complexity with clarity, breaking down intricate concepts to make them understandable and actionable.
Where we go beyond and shine
Innovation
Gold-standard solutions
Activation workshops
Profound expertise
Behaviour change
Don’t just take our word for it…
Our clients rate us among the best agencies they work with (4.8/5)
92% of clients feel we perform better than other independent insight agencies
100% of clients would send us a brief for future work
100% of clients would work with us again
100% of clients would recommend us to a colleague
What our
clients say
"Insights-led decision making."
"Smooth project!"
"Deep understanding."
"Team super engaged to make it happen in a challenging
timeline with great output."
"True collaboration."
"Great collaboration, very professional!"
"Great partnership as always."
"Strong partnership, adapting agile to clients' needs."
"A very rich piece of work, with actionable insights."
"Excellent project management and great visual output."
"Able to adapt to changes throughout the project. Professional, informed, reliable. Excellent presentation."
"Exceeds expectations. One of the best firms I have worked with."
"Very insightful research. Findings will guide our strategy."
"I would like to express my highest appreciation for your excellent leadership in the planning and conduct of the buying process and demand assessment. The insights obtained, resulting in a very clear, actionable summary, are of enormous value for the team programme. Very well done!"
Want to go beyond?
Latest content
ASCO 2025: Sneak Peek at Key Themes for This Year’s Conference
As ASCO 2025 approaches, all eyes are on the pivotal trials that could shift standards, reshape narratives, and spark new questions for oncology strategy. From groundbreaking trials in mBC to paradigm-challenging immunotherapy in colon cancer, this year’s line-up is...
Launch Readiness: 5 Essentials to Get It Right
The final 12 months leading up to a launch are intense and demanding. With multiple workstreams, changing market dynamics, and fast-moving priorities, there’s no room for guesswork. Here’s how to stay sharp and set your launch up for success: 1. Build a Campaign that...
The Art of Positioning: Balancing Credibility and Aspiration
Positioning a healthcare brand effectively in a global market is more challenging than ever. Brands need to strike a delicate balance between credibility and aspiration. Credibility ensures that brands deliver on their promises and gain acceptance, while aspirational...