Meeting complexity
with clarity
WITH CLARITY
Beyond Blue is a global strategic insights partner specialising in pre-launch, early assets, and complex therapy areas. With 20 years of expertise, we turn complex challenges into clear, impactful solutions using innovative technology and applied behaviour change.
Transform data into decisions to meet patient needs and shape the future of healthcare.
We deliver excellence with ease, seamless operational support, provide strategic clarity, and act as a trusted extension of our clients’ teams, which has earned us long-term client loyalty and outstanding feedback.
We are deep thinkers, delving into the depths of data and industry trends to uncover valuable opportunities. We are truth seekers, committed to being the advocates of your customers. We meet complexity with clarity, breaking down intricate concepts to make them understandable and actionable.
Where we go beyond and shine
Don’t just take our word for it…

Our clients rate us among the best agencies they work with (4.8/5)

92% of clients feel we perform better than other independent insight agencies

100% of clients would send us a brief for future work

100% of clients would work with us again

100% of clients would recommend us to a colleague
What our
clients say
"Insights-led decision making."
"Smooth project!"
"Deep understanding."
"Team super engaged to make it happen in a challenging
timeline with great output."
"True collaboration."
"Great collaboration, very professional!"
"Great partnership as always."
"Strong partnership, adapting agile to clients' needs."
"A very rich piece of work, with actionable insights."
"Excellent project management and great visual output."
"Able to adapt to changes throughout the project. Professional, informed, reliable. Excellent presentation."
"Exceeds expectations. One of the best firms I have worked with."
"Very insightful research. Findings will guide our strategy."
"I would like to express my highest appreciation for your excellent leadership in the planning and conduct of the buying process and demand assessment. The insights obtained, resulting in a very clear, actionable summary, are of enormous value for the team programme. Very well done!"
Want to go beyond?
Latest content
More Bang for Your Behavioural Buck: Connecting COM-B to the Behaviour Change Wheel and Behaviour Change Taxonomy
M-B has rightly become a cornerstone of behaviour change in market research projects. It allows a seamless transition from insight to practical implementation by pinpointing where to focus behaviour change efforts. While COM-B is widely used, integrating it with the...
ASCO 2025: Key market shifts and strategic considerations
ADCs step into first-line mBC ASCO 2025 highlighted the growing role of ADCs in reshaping metastatic breast cancer treatment. Two key trials, DESTINY-Breast09 and ASCENT-04, showed strong efficacy for ADCs in 1L HER2+ mBC and PD-L1+ TNBC respectively, raising the...
The Typing Tool Trap: How to make it work for you
At Beyond Blue, we believe segmentation should be more than a strategic exercise; it should serve as a catalyst for action. However, even the most intuitive segmentation framework can falter if the tools used to implement it create friction for stakeholders. That’s...