The final 12 months leading up to a launch are intense and demanding. With multiple workstreams, changing market dynamics, and fast-moving priorities, there’s no room for guesswork.
Here’s how to stay sharp and set your launch up for success:
1. Build a Campaign that Drives Action
A successful campaign hinges on resonant messaging, and that begins internally. Collaboration with commercial and medical teams is crucial to develop and evaluate your positioning and messaging alongside key stakeholders. The objective is to ensure these elements are credible and aspirational, sparking interest and prompting action.
We refine and optimize your communications strategy utilizing applied predictive analytics and AI to pivot effortlessly in response to market dynamics. This approach limits redundancy and investment waste, ensuring your brand speaks with clarity, purpose, and competitive edge.
2. Navigate Real-World Complexities
Launches happen in the real world, and thus, they come with challenges and unpredictable changes. Understanding customer needs, identifying key targets, recognizing behavioral shifts, and assessing the market environment six months ahead of launch are essential steps.
We developed a unique approach that makes sure your team knows where to place their efforts by combining strategic frameworks with comprehensive market research to provide a detailed risk-opportunity matrix highlighting risks to mitigate and opportunities to increase adoption, eliminate barriers, and ensure a smooth launch.
3. Align Global Strategy to Local Execution
A global strategy’s effectiveness is contingent on the alignment a